5 Web Marketing Goals & Trends
January 10, 2022
How to Improve My Website?
Business are adapting and growing more and more toward digital developments in 2022, and Coved -19 has fueled a big part of this. If you want your business to thrive, you should stay updated with the tools and methods for boosting your online presence. Your website should still be the hub of all your online marketing and each post in Google my Business, Facebook, LinkedIn, or any other social should have a link back to your website for customers and potential customers to take action.
1. Hybrid Events are the "New Normal" Yalonda Stewart.com
- How about hosting a Zoom meeting right on your website? Make it creative
- To strategize
- To inspire
- To Train & Innovate
- To expand outside your area
2. Use AI Power to save time and money Jamesjeffreyhigginsphotography.com
- SEO - SEO work by getting real-time feedback - Our tools has Geo analysis,
- SMM - Social Medial Marketing - Integration
- AI-powered email marketing tools
- Auto Email Responders
- Automatic tax collection
- Auto text responding via add on tools like Facebook Messenger and others
3. Content Marketing Saints Roofing.com
- Search Engines like Google continue to prioritize quality content.
- We offer content writing services. This will improve their rankings, leads and turn conversions into closed business.
- Optimize Content For Voice Search
4. Video Content is very beneficial. Angello Babbaro.com
- 93 % say helpful when purchasing product - we have built in tool in eCommerce
- Educate about a product or service.
- Informational videos,
- Product demonstration
- Used for business process and behind the scenes
5. Nonprofits As Business Opportunities - Westside Tire & Service
- Build partnerships with nonprofit organizations that are actively helping the community, and fits within your company values.
- If you are a women owned business get involved with women identified charities like United Women.
- Display the NP on your website, make donations, get involved and get your team involved with sponsorship.
The EZ Web Solutions not only builds beautiful websites but also websites that function and rank high on search engines. he EZ Web Solutions ensures that any type of content you add to the site can be indexed by Google, including Videos, Lazy loaded images in a slider, and Products in the eCommerce store.
Search engines are being intigrated with AI artificial Intelligence to make a better user experience in search engines like Google and BIng.
Is Your Website Secure?
A speedy page is an integral part of boosting conversion rates and sales. A few extra seconds of website load time may not seem like much, but as each second your site takes to load, the potential to lose out on prospective customers or clients increases.
Enough quality content is one way to get your website a good Google ranking. A few ways to achieve this is by writing the content yourself or hiring content writers to do it for you. You want to go beyond showcasing products, services, and the vision for the business.
Creating content takes on a dynamic form beyond just text on your website pages. You will want to create blogs, long-form articles, and other copywriting strategies that are original content.
Redesigning your website is a process that requires careful decisions to ensure you will retain or improve your SEO ranking. The methods you've applied to your website will contribute to your achievements. Keeping these tips in mind will help you to retain your data, rankings, and customers. Relying on a local SEO company like The EZ Web Solutions is recommended to help manage your website and provide you with an effective web design for your business.
Does your design represent attract current & potential customers?
Is it Moble-Friendly?
Does it rank well on search engines like Google?
Is it updated regularly & contains enough content?
Is it interactive & captures potential customers?
Does it load quickly?
Is it secure? SSL Encryption.
Are you selling a product or service?
Do they leave the site quickly?
Is it challenging to find information?
Has there been a change to the company name, products, or services
Does it load fast?
Grow Your Business on Facebook
The EZ Review Leader
PROMOTE GOOD REVIEWS, & CAPTURE NEGATIVE
Your business rating impacts business. We work with you to bring in good reviews and minimize the impact of bad ones. Getting positive reviews is very important for SEO ranking, building trust, and bringing you more business.
The EZ Review Leader helps small and medium-sized businesses quickly gather positive reviews to be published publicly and capture negative reviews. This type of reputation management allows the business owner to respond to a customer that had a bad experience and make the necessary adjustments, giving them a second chance to get a positive review.
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