How often should you post? There is no hard and fast rule, but it depends on your business. According to Hub-Spot B2B companies that publish 16 blogs per month receive 3.5 times the amount of traffic as companies that publish 0-4 blog posts per month. 

Blogging is an ongoing process. Refrain from thinking of blogging as an activity that will bring immediate traffic. 75 percent of blog views and 90 percent of blog leads come from older posts. Once you reach the magic number of 401 blog posts, companies experience a significant spike in traffic, about twice the traffic of companies with fewer posts on their site. Consistently writing four bogs weekly for six months will yield that magic number of 401 posts. 

What should you write about in your blog? That depends on your business. Get to know your visitors and customers. Tell them about your services and any new services you offer, why using your company is more cost-effective, and target the prospects you are looking for in your posts. 

In Conclusion

Posting a blog takes time and effort. We suggest original content written by the business owner or a service that will give you original content. You will find blogs written by companies outside of the United States. I would caution you to be wary of these kinds of businesses as they may not sound like native English speaking on the page and be difficult for your audience to read and comprehend. There are services where you can purchase pre-written content that they sell to thousands of customers. While this is probably better than no blog, "original copy" is written specifically for your business and your services. 

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