Your potential clients are searching for law firms with their smartphones and laptops. The right digital marketing will ensure you reach the individual when they need legal advice. Clients no longer open the yellow pages or look in the local newspaper. They look online from their laptop, desktop, or, most likely, their mobile device. 

Let’s start with the end in mind and work and identify how to attract the right clients for your legal firm or law practice, even if you are a solo attorney.

Before picking up the phone to call your office, your potential client first had to find your office phone number. While it is probably listed in a few places, let’s say that this prospect found it on your “Contact Us” page of your website. However, they must have first discovered your website before they could locate your “Contact Us” page. The digital marketing landscape is constantly changing. So a mobile-responsive website, blog, and/or content will convert a prospect into a lead, and you or your team must close this lead into a client. Getting visitors and increasing traffic is vital to an inbound marketing campaign. Let’s look closer.

Website

A well-design website will have many Lifestyle shots for images. It will have pertinent videos, links to articles, blogs, vlogs, and podcasts. It’s becoming increasingly necessary to have multimedia content for your law firm. Other top Informational pages should include information on the type of legal services you provide and your experience, education, and licenses. You should also post resources, testimonials, FAQs, appointment and scheduling information, and interactivity to increase engagement. Interactive features like quote requests (lead form), ways to schedule an appointment, newsletter signup, Google Maps, social media, and a click-to-call feature for your mobile users. Calling your firm with a single button or accessing any page of our website through a simple mobile navigation menu is important in this fast-paced culture.

Content Marketing and SEO

80% of attorneys believe content marketing is either important or among the most important marketing strategy they can employ at their firm. You must have enough content on your website and blog to answer common questions about your practice areas. Information builds trust and credibility, resulting in more leads and phone calls, and will result in higher organic ranking on major search engines. 

Run Highly Targeted Local Facebook Ads

Facebook is the largest network. Lawyers and law firms can’t deny there is a large audience available. Beyond the number of users, the targeting provided to paid advertisers makes this an incredible place to allocate some marketing dollars. 

Online Reputation Management with The EZ Review Leader

People rely on reviews to make buying decisions. Online reputation management is about improving or restoring your name or your brand’s good standing online. Yet, it could be as simple as understanding where your business is listed and the posted information. Keeping your reviews high will combat occasional poor reviews to keep your overall review ranking high.

Reporting: Analytics and Statistics

What marketers love more than anything about digital marketing strategies is the ability to measure, track, and determine what marketing or advertising is working. This allows for improved budget allocation and where to make improvements. From Google AdWords to SEO to email and social media advertising, reporting is an important part of the marketing equation, and it is all available. Your firm can identify what is truly providing the highest ROI. We offer a comprehensive Analytics tool and can also integrate Google Analytics into our website platform.

In Conclusion

Running Facebook ads and Google pay-per-click campaigns isn’t cheap; simply driving traffic to your website is only part of the formula. You need that traffic to convert warm leads via a form submission or a phone call to clients to the firm.

Your blog can highlight your firm’s expertise by answering common questions and showcasing past success stories. You can even take it further and publish case studies that a potential client can download by submitting a lead form. Generate videos or publish articles as a thought leader on LinkedIn. The fact is that there is more content available to consumers than ever before in world history. So how do you stand out? Context. Fresh, relevant, contextual information you provide as an expert in your field to the local consumers can increase leads to your law firm. Provide valuable content, make it easy to find on your blog and website, and engage with your prospects and clients through social media and email. You may reduce the amount of money you spend on paid advertisements. And if you need to increase traffic, you can run paid ads to your landing pages, blogs, and website and track it to see what ads are working. 

It seems complex, but the marketing funnel and lead generation in an online marketing system is simple: drive traffic from sources of people looking for services you provide to a location where they can gather important information and contact you for your assistance.

Digital strategies are a must because it is where people are researching, socializing, and making decisions. If you’d like a FREE CONSULTATION, we’d love to learn more about your law firm and strategize together on improving visibility. Contact us to arrange a 10-15 consultation and assessment.