NON-PROFITS COME IN ALL SHAPES AND TYPES! But no matter how big or small a website can level the playing field.

1. Your mission should be on the home page and capture the reader's emotion to propel them to the next step, whether volunteering or donating.
2. Is your website mobile friendly? You want to make the user experience easy, and more and more donors will give monetary donations from their phones.
3. Make forms simple; the less information you request, the easier it will be to collect important information, like name, phone number, and email. 
4. Connect with all age groups on social media sites like Tictoc, Facebook, Instagram, and Twitter. 
5. Keep the site streamlined and easy to navigate and read. Keep your branding standardized with logos and images.
6. Videos are a great way to make the visitor feel like they are right there with you teaching a child, having an airplane fly over, or tracking through the woods to give coats to the homeless. Images can tell a story and are 60,000 thousand times more likely to be remembered than text. 
7. Have a donate button on every page and make it stand out. Offer more than one way to donate, like on Paypal or other community pages, and where and when to drop off physical items.