In good literature, you will easily understand each character's message, where the story takes place, and why they are motivated. It will answer the Who, What, Where, When, Where, and How. A good website is similar to a well-written play or novel.
Have you ever been on a website and needed help finding the information you sought? The messages the site wants its users to find should answer these questions:
- Who is the business?
- What do we offer?
- Who does the company serve?
- Why am I saying it now?
- Where do I offer my services & products?
First, you must identify yourself and your businesses, discussing your past and future. What you stand for, and how you fit into the community.
Identify what you offer to your potential clients. Show your authority in the area of expertise to inform and persuade.
Who is your potential audience? Who is the message intended for, and how would you like them to respond to you? By phone, online forms, chat, or purchasing a product or service through your e-commerce?
Why am I telling my story now? Are you starting a new business, responding to a trend or current event, or have you been in business for years, have a solid history, and want to let the world know about your stellar reputation?
Where do you do business? Are you a local company doing business within a specific geographical area, or can your products and services be offered throughout the U.S. or worldwide?
These questions should be found easily on the website's navigation with one or two clicks. It may be challenging to convey all this information on your website because it is second nature and internalized it as a business owner.
This is where we can be a huge help at The EZ Web Solutions. We offer the EZ Design Wizard to ask questions about your business to help you discover what you want to say to your audience.
Give us a call
330-651-7131 or email at
info@theezwebsolutions.com for a free consultation and demonstration.
