Why Personal Life Coaches, Therapists, and Counselors Need A Website?
We found that 75% of small business shoppers think it’s important to read reviews before visiting a business. And Personal Coaches, Counselors or Therapists are a different type of business but they need a Website too.
But what if you are in an industry where your customers don’t always want to broadcast that they’ve visited you? What industry would that be? Services like a Marriage Counselor, Therapist, or Psychiatrist.
They may not put a review on Yelp, but they might be open to leaving a testimonial on your website. They can leave the testimony and the first name and last initial.
What else should you have on your counseling therapist website?
- Scheduling calendar
- Services
- Contact us
- Location map
- Testimonials
- Picture of you, not a stock photo
- Tell your s story - People want to know who you are and how you can help. Not just your education.
- Describe your niche - Kids, marriage, business, education, PTSD, Adults, life coach &
- Blog or Podcast
- Sales or Sign-up page.
Having the right pages with the right content is very important to getting to the RIGHT CLIENTS!
I am going to focus on the 4 most important pages to focus on. You should not limit your site to these four pages, but these are the most important. Having the right information will help you convert your website visitors into coaching leads. And who doesn’t want more clients?
Let’s get started! Table of Contents
- Homepage
- About Page
- Services Page
- Register
1. Home Page
The homepage is one of the most important pages of your coaching website because many times it’s the first page that someone sees. It’s the curb appeal for a house that is looking for a new buyer. Or the first impression you get from someone when you see them for the first time.
You have 3 seconds or less to convince your ideal client that not only are you the coach for them, but that you are professional, secure, and trustworthy. If your homepage looks old or is not phone-ready, you’ll give off the impression that you are not up to date on coaching trends and life in general. Your website should look professional, make sure your page gives off the energy and vibes you want, bring you the type of leads you are looking for, and lead to your ideal client.
If you are thinking of doing one of those DO -IT- YOURSELF WEBSITES, DON'T DO IT!
2. Your About Page
Your about page is the most important page on your coaching website! The reality is… it’s super important to actually LIKE your coach and connect with them on a deep level. So, your job is to connect and woo your audience. Your potential coaching clients want to learn more about your story, your credentials, and your personality since they’ll be speaking with you on a weekly or monthly basis. TELLING YOUR STORY AND THOSE YOU HAVE HELPED IS THE MOST IMPORTANT. Need more help? Contact Us
3. Your Services Page
Your services page is completely different from your Registration page! Your Registration page is more like a catalog of everything you offer, where they can either pay to sign up for your services or use a form to schedule a free consultation online or in person.
Let’s say you offer, 1-hour coaching& group coaching. Your services page shows your website visitors EVERYTHING with a detailed explanation in one place so they can click around and explore their options. They can determine which actual service they should start with.
4. Your Registration Page
Once someone gets to know you, the next thing they’ll do is check out your registration page. . This page is your time to unapologetically "sell" your main programs and close your audience. This could be your mastermind, your 6-month 1-on-1 coaching program, your group coaching program, your coaching retreat, etc. This is similar to a shop page for an e-commerce store or the menu page for a restaurant. It can be a paid service or a free service. You will most likely have more than one program or service that you will be offering!
Finally - We Are Here To Help!
Alright, that’s it! Now you have the basics to begin a powerful coaching website that gets results!
Choosing the right pages to focus on, the right content & the right vibe so you can get the results you want from your website, & to allow you to start growing your coaching business. Randomly choosing pages just because another coach uses them will not help you reach your coaching goals.
Let Us Help You Get Started!
