Is Having a Website Enough?
Cheryl Anderson
October 25, 2022
What Else Can I Do To Help Visitors Find My Website?
With the sea of websites on the internet, just having a website will not bring the business you hoped for. Yes, it is your business's first step to an online "Hub." Having a website and visitors finding it are two very different things. Imagine having a party with great food, decorations, and live music, but your guests do not show up because you forgot to mail out the invitations. That's the same as having a website without engaging in other digital marketing strategies.
The sales funnel starts with various digital marking strategies that bring visitors to your website. These tools will help your website become an option for customers to learn more about your business. What are they? I'm glad you asked.
- Content marketing. Content is the number one way Google finds your website. Customers want fresh and relevant content through words and images on your site.
- Blogging is content marketing but in another form. We have a blog tool embedded right in our system that makes it easy to blog. Did you know blogging four times per week will increase your website traffic by 4.5%?
- Social Media There is over 133 social media sites, but you don't have to do all of them. Engage in the platforms that are popular and relevant to your business.
- SEO Search Engine Optimization helps Google raise your business to the top of the search. Having the right content is the first and most important part of SEO. An SEO expert then uses that content to create title tags, page titles, page descriptions, alt tags for images, etc.
- Geo Marketing If your business has a physical location, having alerts pop up on your website to encourage customers to give you a call or stop by is an excellent reminder that your business is close to them.
- Ecommerce Selling products and services online is ever-increasing, especially after the pandemic. Did you know you can sell your service and hold the meeting right on your website?
- M-commerce. What is that? Mobile commerce makes up over 30% of all US commerce. Everyone is on their smartphone researching and buying.
- Digital Marketing - Google and Facebook both paid and unpaid advertising. You need to be different, genuine, and authentic and create good content to stand out that people seek and enjoy. Groups are critical. Do you have a group you run?
- Email Marketing - We have updated our CRM and email marketing system. Create groups and email out newsletters to those specific groups.
- Google My Business - I help all my customers get on Google maps, even if they do not have a physical location. Updating your Google My Business page with information is critical.
- Reputation Management We have created a way for businesses to attract good reviews and manage negative ones that can potentially hurt your business. Be proactive with our EZ Review Leader.
- Human Interaction. You may be part of the Chamber of Commerce, a professional organization, or a referral group. These are great ways to connect with potential clients or get referrals though keeping in contact through email marketing, social media, and newsletters.
To find out how we can help your business, give us a call or text at 330-651-7131, or email at info@theezwebsolutions.com.
The EZ Web Solutions not only builds beautiful websites but also websites that function and rank high on search engines. he EZ Web Solutions ensures that any type of content you add to the site can be indexed by Google, including Videos, Lazy loaded images in a slider, and Products in the eCommerce store.
Search engines are being intigrated with AI artificial Intelligence to make a better user experience in search engines like Google and BIng.
Is Your Website Secure?
A speedy page is an integral part of boosting conversion rates and sales. A few extra seconds of website load time may not seem like much, but as each second your site takes to load, the potential to lose out on prospective customers or clients increases.
Enough quality content is one way to get your website a good Google ranking. A few ways to achieve this is by writing the content yourself or hiring content writers to do it for you. You want to go beyond showcasing products, services, and the vision for the business.
Creating content takes on a dynamic form beyond just text on your website pages. You will want to create blogs, long-form articles, and other copywriting strategies that are original content.
Redesigning your website is a process that requires careful decisions to ensure you will retain or improve your SEO ranking. The methods you've applied to your website will contribute to your achievements. Keeping these tips in mind will help you to retain your data, rankings, and customers. Relying on a local SEO company like The EZ Web Solutions is recommended to help manage your website and provide you with an effective web design for your business.
Does your design represent attract current & potential customers?
Is it Moble-Friendly?
Does it rank well on search engines like Google?
Is it updated regularly & contains enough content?
Is it interactive & captures potential customers?
Does it load quickly?
Is it secure? SSL Encryption.
Are you selling a product or service?
Do they leave the site quickly?
Is it challenging to find information?
Has there been a change to the company name, products, or services
Does it load fast?
Grow Your Business on Facebook
The EZ Review Leader
PROMOTE GOOD REVIEWS, & CAPTURE NEGATIVE
Your business rating impacts business. We work with you to bring in good reviews and minimize the impact of bad ones. Getting positive reviews is very important for SEO ranking, building trust, and bringing you more business.
The EZ Review Leader helps small and medium-sized businesses quickly gather positive reviews to be published publicly and capture negative reviews. This type of reputation management allows the business owner to respond to a customer that had a bad experience and make the necessary adjustments, giving them a second chance to get a positive review.
Affordable & Effective SEO
