In today's market, whether you are a real estate agent, a manufacturer, a restaurant owner, or any kind of start-up store with orwith-out a physical location, your company's success depends on a bold, beautiful website that will be search engine ready.

Or, if you are making your current website more effective, here are seven key steps to get you started. When you hire The EZ Web Solutions, we will guide you every step of the way. 

1. Obtain a Good Domain Name

• Make it easy to spell and keep it as short as possible. We recommend under 15 characters and less than 3 words. 

• We think the .com extension is the best, but using popular ones like .net or .org is also great

• Avoid hyphens and numbers.

• Make it memorable

• Check the price. Domains are for sale at all price levels. We offer available domains free for one year, but you may want to consider buying a premium domain on your own.

• Create an SEO-Friendly URL. Use keywords and phrases to accomplish your website goals and geo-locations if appropriate. (i.e. LasVegasPlummber.com)

2. Build a Scalable Website and Hosting with good tech support to Grow With Your Business. 

• We recommend starting with our premium package and e-commerce if you sell products, need a donation button, or have virtual items for customers to purchase.

• We offer a variety of packages and ala cart options for your website. You may want to start with a basic five pages site and add pages or eCommerce as your business develops. We have options from doing it yourself to hiring us on a per-hour rate or keeping us on retainer for up to 10 hours of work per month.

• We offer virtual Web hosting with three options, basic, standard, and managed options. You can oscillate back and forth between these options as your needs and budget allow. We also offer unlimited private emails, autoresponders, and email forwarding.

3. Display A Clear Description of Your Business

• Let your visitors know the goal of your website and how you can help them. Make the navigation easy to use so customers stay on your site for over 30 seconds. Google uses a timer to measure the effectiveness of your site. 

• An inviting home page keeps people engaged and should have "call to action" buttons displayed predominantly so they can go to what they are looking for in less than three clicks, and remember clicking from one age to the next helps search engine ratings. 

4. Content is King for Search Engine Ranking

• Google scans your content, and we suggest a minimum of 400 words per page. There is a correlation between well-written content and good Google rankings. When your website contains a large amount of content about a topic, Google feels more confident ranking your site over your competitors, that have much less information about the kind of products you both offer. Google wants the websites they serve to be relevant to the search the visitors are looking for, up to date, and exactly what their users are looking for.

• Having a good content manager as we provide is also a high priority, so you can update your text easily, keep prices current and add new pages and products when needed. Our content manager is drag and drop and point and click with24/ 7 tech support by phone, chat, or screen share.

5. Have A Good eCommerce Platform

• If you are selling on line that is awsome.  If not, finding ways to offer physical or virtual products will increase your bottom line with minimal effort. You decide how your want your customers to pay and how you would like to ship your products. Be sure your eCommerce platform has ways to promote your products with embedded SEO tools. Our system will automatically fill in the SEO from your product description but also offers you the option to embellish or rewrite it if you choose. Some systems like Shopify only allow you to promote the Shopify site, not your personal store.

6. Have a Plan for Ongoing Website Maintenance

Your website should be a living, changing entity. Once you build your site, it is just the beginning. Visitors and Google see when you last changed your website; if there are no changes for months or even years, both tend to lose interest in your business. 

• We offer a variety of tools so you can change your website at any time.

•  We offer tools so you can view the statistics to measure what is happening and then make adjustments.

• We keep the software up to date and offer upgrades at no additional charge. 

• Our Web sites are hosted at our ultra-secure server facility with high-performance Dell.

• MA Webcenters, our partner, has its servers located in facilities that are protected from fires, floods, earthquakes, power outages, & other natural or unnatural disasters. 

•  Unlimited Site Traffic - Many providers limit the number of hits your site can receive. We don't charge our clients for becoming successful.

•  Unlimited Storage Space - Each of our sites boasts unlimited disk space for your Web pages, files, and images. As your business grows on the Web, your site will grow without limits.

7. Is Your Website Secure From Disaster and Hackers?

Measures we take at our secure facility to protect your business:

• Remotely-monitored video 24 hours a day, 7 days a week.

• Hand-scanning sensors using biometric recognition for clearance.

• Servers reinforced against seismic events and scientifically braced, so our server racks are in a caged environment below-floor channel.

• Clean power by an Uninterruptible Power Supply (UPS). The UPS protects from energy spikes and surges. We also have backup generators as a guaranteed alternate power, providing hours of additional uptime in the event of a system failure.

• Multiple HVAC units supplement central cooling systems for consistent temperature control and airflow.

• A preferred fire suppression method with intelligent early detection and backup fire suppression to prevent unnecessary equipment damage and loss of uptime.

• On-premise security officers and alarms are monitored 24/7 to ensure rapid incident resolution.

• Electronic motion sensors detect movement around the perimeters and within the interior of the data centers.

• Our Dual-Layer Firewall Protection uses Cisco ASA firewalls. We make it virtually impossible for hackers or unauthorized users to compromise the

integrity of your Web site.