7 Tips For A Manufacturers Web Site

October 4, 2022

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What Should A Manufacturing Website Include?

Fabric rolls stored on shelves in a warehouse.

For manufacturers to stay strong and competitive in the modern economy, they must have a solid online presence, and that starts with a great website. 
Manufacturers who have been in business for decades may not think a website is essential for their "kind of business" because they have a steady flow of work and a solid customer base. However, just one of those long-time customers leaving could leave you with only 50% of your work and scrambling to replace that income.
With a mobile-friendly website, digital marketing, and SEO, prospective clients cannot find you online. That is a significant loss for you and your company. 
Here is a checklist of things to help your business stand out.
1.A Memorable Domain Name. You want a domain name no longer than 14 characters long. I still find the best domain names end in .com. Make them easy to spell and directly connected to the company's name.
2. A Leading Home Page Your home page will most often be the visitor's first impression of your company and is one of the most essential parts of your entire website. There should be a "call to action" for the most critical part of the site. You want to present yourself professionally and have an easy way for the visitor to contact you, like phone numbers, emails, and forms. Our CRM tool will allow you to capture email addresses and manage them by category.
3. A Full Service, Services Page This will let your visitors know if you provide what they want. If you provide more than one niche, include sub-pages for each specialty you offer. They would rather look online than pick up the phone and go through a phone tree of extensions to have their questions answered. 
4. Products Pages. If you offer products, be sure to give details on the benefits and features of each product and what industries these products can be used in.
5. A Photo Gallery and Videos Pictures are recognised faster than text and will show the potential customers your capabilities and the extent of your facility. Be sure to use high-quality images with good lighting. Videos should be at least 30 seconds long and are a great way to capture the manufacturing process from beginning to end.
6. Testimonies Tell it All Good reviews from the current customers' area must show that you have long-time satisfied clients. Also, using our EZ Review Leader will help you reveal more good reviews on public sites and capture any unfavorable reviews so you can handle them privately. 
7. E-commerce If you sell these products directly to the public, you will want to use an online store. This can cut out the middle man if that lends itself to your business. Even offer both wholesale and retail pricing can be achieved.
In Wrapping this Production Up Business-to-business websites are more important than ever in our global economy. Attracting new customers with inbound marketing techniques through the website will make you a leader in your industry. 
Give us a call or text at 330-651-7131 or email at info@theezwebsolutions.com

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