Starting A Business?

June 20, 2023

Share this article

What's Your Digital Marketing Budget?

Smartphone displaying three colorful pie charts on a blue graphic on a wooden surface.

A marketing budget should be one of your top priorities when starting a business. The main concerns are where I should advertise, how much of my budget I should allocate, and where I will get the most significant return on investment. Some of these answers depend on the type of business you are starting and your overall marketing strategy.
According to  SCORE.org , 82% of small businesses fail due to cash flow problems, and for start-up businesses that may not have as many resources as an established business, it isn't easy to stake a claim. Digital marketing with the website as the centerpiece of that marketing strategy is the best return on investment for start-up businesses. New businesses should budget  11.2%  of their overall budget for marketing. 
Now that you know the overall percentage of your budget, how should I determine where to allocate the digital marketing budget for the best ROI? 
How Do I Create A Digital Marketing Budget?
  1. Build a Buyer Persona 
  2. Identify Your Goals & Digital Marketing Tools Needed
  3. Evaluate Existing Digital Channels: Owned, Earned & Paid 
  4. Audit Your Plan & Owned Media
  5. Audit & Plan Earned Media
  6. Audit & Plan Paid Media
  7. Bring it together 

Using the tools listed below, we can help you create a Digital Marketing Budget, and a unique plan for your business. 
  1. Develop or Redesign a Website
    It will be at the heart of your digital marketing effort as owned media. All lead-generation funnels should point to the one marketing effort you have the most control over and will convert visitors into leads and customers while improving your brand's identity.
  2. Include a Blog
    Blogging is one of the primary ways to create fresh content weekly and drive traffic to your business. We offer blog tools as part of our website solution.
  3. Search Engine Optimize Your Website
    We include local SEO in your website development and digital strategy. 
  4. Content Writing
     W ith SEO in mind. We offer content writing to optimize your digital content. It will help you rank for keywords related to your products and services.
  5. eCommerce Store Selling Products & Virtual Services 
    Product catalogs with downloadable and virtual, and traditional products give you the power to increase your business profitability.
  6. Reputation Management
    Keep your online reputation excellent with our EZ Review Leader. 
  7. Google & Facebook Advertising
    Using paid and earned advertising works well together, and we have solutions for both.
  8. Site Management
    We offer several budget-friendly and time management solutions to give business owners the control they need to manage their online business.

Getting Started Having a clear path to grow your start-up business is the first step to reaching your goals. Knowing where to allocate your funds for the best ROI and which tools will help you get there is part of our solution. We also enjoy helping with out of box solutions for our customers.
Be sure to leverage the passion you have for your start-up business to make it a success with our no-obligation online demo.
Give us a call 330-651-7131 or 724-624-8068

< Older Post Newer Post >

Recent Posts

Craftsman looking at plans; white brick wall, home interiors, and examples of specialized projects.

3 Pages Turn Your Website into a Sales Engine

February 11, 2026
Construction marketing services ohio PA sales force online
Online construction marketing developers, contractors, excavating, in PIttsburgh PA, Boardman, Youngstown, Austintown, OH

EZ Online Construction Marketing

December 17, 2025
EZ Online Construction Marketing
construction Marketing affordable websites contractors create a website redesign PIttsburgh PA, Boardman, Youngstown,

Cost-Effective Construction Marketing

November 19, 2025
Cost-Effective Marketing for construction and home improvement companies. Local SEO marketing.
Man with beard using a smartphone; he wears a yellow sweater and sits near a laptop in a cafe.

Why Include Social Marketing in Your Construction Business?

November 10, 2025
Why Include Social Marketing in Your Construction Business?
Person in plaid shirt and

EZ Construction Marketing 4 Essential Tips

November 6, 2025
EZ Construction Marketing 4 Essential Tips
website and legal reqirements security and website redesign in PIttsburgh PA, Boardman, Youngstown, Austintown, OH

Will Your Website Meet the NEW Legal Requirements?

July 11, 2024
Data Security: Ensuring data security is imperative to comply with data protection laws and establish trust with site visitors. Accessibility: Websites are required to follow disability laws related to public accommodations, encompassing online platforms. Failure to comply could result in legal action and harm the reputation of a brand. Privacy Policy: Websites that gather, store, process, or handle personal data of visitors must have a privacy policy in place. Cookie Consent: Data privacy regulations mandate that websites inform users and obtain their consent before placing cookies on their devices. GDPR: US-based websites that capture and process personal data of EU residents must adhere to the General Data Protection Regulation (GDPR). This involves obtaining explicit consent from EU users before collecting their data. California Consumer Privacy Act (CCPA) ADA Website Compliance Deadlines for All State & Municipal Websites.
in PIttsburgh PA, Boardman, Youngstown, Austintown, OH second income ecommerce, donations,

Creating Online Income With Your Service Business

February 6, 2024
Lead Generation & Revenue Source For Your Service Business 
Produce section in a grocery store, displaying apples.

Are you buying an existing business?

January 3, 2024
Your business goals and needs when buying a new business, SEO, brand, marketing, the functionality of the business website, and redesigning.
Three people in aprons look at a laptop in a cafe with a window background.

Website a Web Presence is Important for Staffing Agencies

November 16, 2023
Unleash Your Staffing Agency's Potential with a Dynamic Website
Person painting a white window frame, wearing an apron, on a sawhorse in a room.

Does Your Home Improvement Business Need A Website?

October 31, 2023
Having a website and digital marketing with a comprehensive and custom solution will be the difference between a thriving, profitable business and a failing one. A Website VS. Facebook Page, Landing Page, a Business Directory, Digital Business Card. The Power of Professional Websites
Show More