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TOP WEBSITE DESIGN TRENDS

Cheryl Anderson

Jun 27, 2023

What's Your STYLE?

You may have been told as a child to "Not judge a book by its cover," well, that piece of advice may have been true when you were a child, but no longer practical in website design. In a recent study conducted by Stanford Web Credibility Research, 75 percent of website visitors judge the credibility of a business on how its website is designed.

PROFESSIONAL, MINIMALISTIC OR ANGLED

PROFESSIONAL, MINIMALISTIC OR ANGLED 


There is a place for simple, clean lines and a limited color palette to create a sleek, modern look. This style may use angled elements as part of the background imagery. Sometimes this style uses bold oversize text to grab visitors' attention and get them to take quick action or uses black and white as the main color scheme. Minimalistic design is often associated with high-end brands and professionals that want to keep simplicity at the forefront of their brand's identity. 


DARK MODE

DARK MODE 


Dark mode can convey power and elegance. From Google's search engine to Apple's OS, Dark Mode is one of the most popular trends that is continuing in 2023. Dark mode refers to low-light and darker colors, such as gray and black, as primary colors for the website background design, and light-colored text and images that can help to reduce eye strain. Twitter and Instagram already use dark mode options, and more are likely to follow the trend.


BRIGHT AND BOLD COLORS Website Design Style

BRIGHT AND BOLD COLORS


The use of colors involves vibrant hues that showcase and grabs the visitor's attention will make your site stand out. Using colors that represent the brand, which has neon greens and pinks, will give personality to your website.



INTERACTIVE, OVERLAPPING, AND 3-D ELEMENTS

INTERACTIVE, OVERLAPPING, AND 3-D ELEMENTS


Giving the illusion that elements are popping out of the screen can create more visitor engagement by truly immersing them into the site—360-degree views of eCommerce products in your online store and videos for real estate properties are just a few examples. Advances in AI technology bring animation, virtual reality, and interactive graphics focusing on call-to-action areas of the site to lead the user to either buy a product or inquire about a service. 


TEXTURED, GRUNGE, AND EDGY

TEXTURED, GRUNGE, AND EDGY


You may have a brand that lends itself to this kind of design. Natural organic background textures can give your company an eco-friendly feel, while dark, edgy borders make it feel grunge. Think of your brand and what you want your visitor to experience.



WAVED CURVED LINE WEB DESIGN STYLE

WAVED CURVED LINE STYLE


Using soft lines and curves can give your website fluid movement, and they can be calming or dynamic depending on how much they curve. This approach is excellent for building trust with your audience. Think of a yin-yang symbol and the balance it evokes. In a world of computer straight lines, it is refreshing to have curved lines and fonts. It brings comfort, relaxation and is very easy on the eyes. It can also be associated with nature. 



ILLUSTRATION BASED DESIGN

ILLUSTRATION BASED DESIGN 


An illustration-based design is a way to express a message through a drawing, like an infographic, to represent a message visually. These sites may take more work to design if our graphic artists must first provide the artwork, but the result will offer attractive elements to a website. 


You may notice that some of these themes overlap, but by starting with the style that most closely resembles your brand's look and feel and implimenting other design elements will give you a unique website design. If your website is outdated, it may be time to redesign that tired-looking website with one of the top website design trends. GIVE US A CALL OR TEXT 330-651-7131

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